Venmo Audience Graph • Social Signal

Venmo's closest audience neighbors are a game developer and a gaming media website — not another finance brand anywhere in the top 10.

Bungie and Rooster Teeth share the top position at 0.73 each, forming the first of two distinct clusters that define Venmo's two-peak shape. The gaming cluster extends further: Anthem (0.67), Steam (0.67), Discord (0.67), and League of Legends (0.67) all appear in the top 10, alongside game developers Blizzard CS (0.67) and CD PROJEKT RED (0.66). The second cluster is built around actors: Tom Holland (0.72), Stephen Amell (0.70), and Tom Felton (0.68) all rank in the top 10, with Chris Hemsworth (0.66) close behind. These actors skew toward franchise and superhero properties — a pattern consistent with the Harry Potter Film (0.68) and Stranger Things (0.67) entries also present. No Finance subcategory neighbor appears anywhere in the top 10; Venmo's audience shape is defined entirely by gaming and entertainment-franchise fandoms, not by the payment or fintech space.

The overall picture is an audience that bridges two distinct pop-culture communities — gaming enthusiasts and franchise-media fans — with no gravitational pull toward the category Venmo itself occupies.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/venmo

{ "handle": "venmo", "title": "Venmo", "category": "Brands", "subcategory": "Finance", "resolved": "venmo", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "bungie", "title": "Bungie", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.7262, "drivers": [ "F04", "J02", "J01", "J05", "A01" ] }, { "handle": "roosterteeth", "title": "Rooster Teeth", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7262, "drivers": [ "F04", "J02", "A01", "N03", "J05" ] }, { "handle": "tomholland1996", "title": "Tom Holland", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7154, "drivers": [ "F04", "J05", "N03", "J02", "J01" ] }, { "handle": "stephenamell", "title": "Stephen Amell", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7037, "drivers": [ "F04", "J02", "J01", "A01", "J05" ] }, { "handle": "primestudent", "title": "Amazon Prime Student", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.6909, "drivers": [ "F04", "H04", "J02", "J01", "E03" ] }, { "handle": "halsey", "title": "Halsey", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.6882, "drivers": [ "H04", "N03", "J02", "J05", "A01" ] }, { "handle": "phillyd", "title": "Philip DeFranco", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.6846, "drivers": [ "H04", "J05", "E03", "J02", "P03" ] }, { "handle": "tomfelton", "title": "Tom Felton", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6814, "drivers": [ "F04", "H04", "J05", "J02", "A01" ] }, { "handle": "harrypotterfilm", "title": "Harry Potter Film", "category": "Brands", "subcategory": "Movie Franchises", "similarity": 0.6779, "drivers": [ "F04", "N03", "J02", "J01", "J05" ] }, { "handle": "stranger_things", "title": "Stranger Things", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6747, "drivers": [ "J02", "J05", "H04", "F04", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/venmo

Venmo

Nearest neighbors by audience shape

Raw data