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VentureBeat

Marketing Channels
Magazines
Playground →Docs

The top 10 neighbors for VentureBeat span tech-media websites, tech personalities, and news publishers — with no single standout pulling away from the pack. Similarity scores measure how closely two entities' audiences resemble each other in composition; here, the range runs from 0.99 down to 0.98, a band so compressed that the shape is effectively flat.

The leading neighbors are Recode (0.99), TechCrunch (0.99), and WSJ Tech (0.99) — all tech-focused media properties. Alongside them sit four Tech Personalities: Marc Andreessen (0.99), Chris Sacca (0.99), Tim O'Reilly (0.99), and Eric Schmidt (0.99). Techmeme (0.99) and AngelList (0.99) round out the websites cluster, while Marissa Mayer (0.99), classified as a Professional, is the one non-Tech-Personality individual in the set.

Tallying the top 10 by subcategory: four are Websites, four are Tech Personalities, one is a News Publisher (WSJ Tech), and one is a Professional (Marissa Mayer). VentureBeat itself is a Magazine — and no other Magazine appears in the top 10, meaning its nearest audience neighbors are drawn entirely from adjacent kinds: tech-media websites, venture-adjacent personalities, and one news publisher. The cross-kind pattern here is the defining feature: the audience that reads VentureBeat looks most like the audience that follows startup founders, investors, and real-time tech aggregators — not other magazines.

This flat, tightly clustered shape points to a highly specific professional audience that moves coherently across the tech-media and venture-capital ecosystem.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "venturebeat", "title": "VentureBeat", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "venturebeat", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "recode", "title": "Recode", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9917, "drivers": [ "G01", "A02", "G03", "A06", "A01" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.989, "drivers": [ "G01", "A02", "G03", "A06", "A01" ] }, { "handle": "wsjtech", "title": "WSJ Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.989, "drivers": [ "G01", "A02", "G03", "A01", "A06" ] }, { "handle": "marissamayer", "title": "Marissa Mayer", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.989, "drivers": [ "A02", "G01", "G03", "A06", "A01" ] }, { "handle": "pmarca", "title": "Marc Andreessen", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9888, "drivers": [ "A02", "G01", "G03", "A06", "A01" ] }, { "handle": "sacca", "title": "Chris Sacca", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9879, "drivers": [ "G01", "A02", "G03", "A06", "A01" ] }, { "handle": "techmeme", "title": "Techmeme", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9876, "drivers": [ "A02", "G01", "G03", "A06", "A01" ] }, { "handle": "angellist", "title": "AngelList", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9864, "drivers": [ "G01", "A02", "G03", "A06", "A01" ] }, { "handle": "timoreilly", "title": "Tim O'Reilly", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9862, "drivers": [ "G01", "A02", "G03", "A06", "A01" ] }, { "handle": "ericschmidt", "title": "Eric Schmidt", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.985, "drivers": [ "A02", "G01", "A06", "G03", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: