Playground →
CSI Miami on CBS is the single strongest pull in Verizon's top 10, at 0.96 — and the neighbor set fans out broadly from there, with no single category dominating the cluster.
The shape here is genuinely broad: nine of the ten neighbors sit between 0.87 and 0.96, and they span five distinct subcategories. TV Shows account for three slots — CSI Miami on CBS (0.96), CSI: NY (0.91), and 2 Broke Girls (0.88) — making them the most represented subcategory in the top 10, but far from a majority. The rest of the set is a cross-kind mix: Spalding (0.91) is a Sports brand, the Seattle Seahawks (0.89) a Sports Team, 2K (0.89) a Game Developer, CBS (0.88) a TV Channel, and Samsung Electronics (0.88) a Technology brand. Verizon News (0.89) is the only other Telecommunications entity in the top 10 — Verizon's own sub-brand, not a competitor. adidas Basketball (0.87) rounds out the set as a Footwear brand. None of these neighbors share Verizon's subcategory except Verizon News, which means the audience shape is defined almost entirely by cross-kind overlap: broadcast TV, sports, gaming, and consumer electronics, not other telecom brands.
That pattern points to a mass-market audience whose composition is shaped by mainstream entertainment and sports consumption rather than by any single vertical.
