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VICE News

Marketing Channels
News Publishers
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The top 10 neighbors for VICE News span five distinct subcategories — no single type dominates, and the scores compress into a narrow band from 0.97 to 0.98.

The shape is flat: The Intercept leads at 0.98, followed closely by UN Women at 0.98 and VICE at 0.98, with BuzzFeed at 0.98 and Motherboard at 0.98 rounding out the top five. The spread across all ten is less than 0.01 — a genuinely compressed cluster. Within the top 10, four neighbors are News Publishers (The Intercept, VICE, BuzzFeed, Reveal), three are Magazines (Motherboard, Pitchfork, Mic), one is a Non-Profit (UN Women), one is an Activism organization (Planned Parenthood Action), and one is a Comedian (Aparna Nancherla). The cross-kind presence is notable: a non-profit, an activist organization, and a comedian all sit within a fraction of a point of the top news publisher neighbors, suggesting the audience composition that defines VICE News extends well beyond the news media space into advocacy and cultural commentary.

The flat shape here reflects an audience that is broadly shared across a coherent but mixed cluster — investigative and alternative news, advocacy organizations, and culturally engaged individual voices — rather than one anchored tightly to any single entity or type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "vicenews", "title": "VICE News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "vicenews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "theintercept", "title": "The Intercept", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9816, "drivers": [ "A02", "G03", "G01", "I01", "H02" ] }, { "handle": "un_women", "title": "UN Women", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9812, "drivers": [ "A02", "G03", "G01", "I01", "E06" ] }, { "handle": "vice", "title": "VICE", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9802, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "buzzfeed", "title": "BuzzFeed", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9784, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "motherboard", "title": "Motherboard", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9764, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "pitchfork", "title": "Pitchfork", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9763, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "rgay", "title": "Roxane Gay", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9737, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "ppact", "title": "Planned Parenthood Action", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9731, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "aparnapkin", "title": "Aparna Nancherla", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9731, "drivers": [ "A02", "G03", "I01", "G01", "H02" ] }, { "handle": "mic", "title": "Mic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9724, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: