VICE Sports Audience Graph • Social Signal

VICE Sports' nearest neighbors span magazines, news publishers, TV shows, blogs, politicians, and activists — with no single entity pulling significantly ahead of the rest.

The shape is flat: the top 10 scores run from WIRED at 0.95 down to Kickstarter at 0.94, a band of just 0.01. That compression means no structural anchor — the audience overlaps broadly and evenly across a wide mix of subcategories. Tallying the top 10 by subcategory: two are Magazines (WIRED and Mashable), one is a Blog (Gizmodo), one is a Website (Kickstarter), two are TV Shows (The Daily Show and Silicon Valley), two are News Publishers (The New York Times and The Economist — wait, The Economist appears at position 14, outside the top 10). Correcting the tally for the actual top 10: WIRED (Magazine, 0.95), The Daily Show (TV Show, 0.949), The New York Times (News Publisher, 0.947), Gizmodo (Blog, 0.945), Mashable (Magazine, 0.945), Andrew Yang (Politician, 0.945), Women's March (Activism, 0.942), Silicon Valley (TV Show, 0.941), Judd Apatow (Comedian, 0.940), Kickstarter (Website, 0.940). That's two Magazines, two TV Shows, one News Publisher, one Blog, one Website, one Politician, one Activism organization, and one Comedian — a genuinely mixed set with no subcategory holding more than two slots.

Notably, VICE Sports is itself a News Publisher, and only one other News Publisher (The New York Times) appears in the top 10, suggesting the audience shape is defined less by news consumption than by a broader cluster of digitally-oriented, civically engaged media habits spanning satire, tech coverage, and political figures.

The flat, cross-kind composition points to an audience that doesn't cluster tightly around any single content type.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/vicesports

{ "handle": "vicesports", "title": "VICE Sports", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "vicesports", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wired", "title": "WIRED", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9499, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "thedailyshow", "title": "The Daily Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.949, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "nytimes", "title": "The New York Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9472, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "gizmodo", "title": "Gizmodo", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9452, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "mashable", "title": "Mashable", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9451, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "andrewyang", "title": "Andrew Yang", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9446, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "womensmarch", "title": "Women's March", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9423, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "siliconhbo", "title": "Silicon Valley", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9409, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "juddapatow", "title": "Judd Apatow", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9403, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "kickstarter", "title": "Kickstarter", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9398, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/vicesports

VICE Sports

Nearest neighbors by audience shape

Raw data