Vimeo Audience Graph • Social Signal

Vimeo's ten nearest neighbors are a mix of news publishers, design-and-culture magazines, and creative-industry websites — not other video or entertainment platforms. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.92 across all ten positions, with no single neighbor pulling away from the rest, is the defining feature of a flat shape.

News publishers form the largest subcategory cluster: VICE News (0.92), The Intercept (0.92), Al Jazeera News (0.92), and VICE (0.92) all land within a point of each other. Magazines are nearly as prominent — Design Milk (0.93), Magnum Photos (0.92), and Creative Review (0.92) — with a design-and-photography orientation running through them. The two website neighbors, Behance (0.92) and Dezeen (0.92), reinforce that creative-professional thread. UN Women (0.92), the lone non-profit in the top 10, rounds out a set that skews toward editorially serious, internationally minded content.

No other Entertainment Platforms appear in the top 10. The audience Vimeo draws looks structurally more like the readership of independent journalism and design media than like the audiences of comparable video platforms.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/vimeo

{ "handle": "vimeo", "title": "Vimeo", "category": "Brands", "subcategory": "Entertainment Platforms", "resolved": "vimeo", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "designmilk", "title": "Design Milk", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9253, "drivers": [ "G03", "A02", "I01", "G01", "Q01" ] }, { "handle": "vicenews", "title": "VICE News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9247, "drivers": [ "G03", "A02", "G01", "I01", "Q01" ] }, { "handle": "theintercept", "title": "The Intercept", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9244, "drivers": [ "G03", "I01", "A02", "G01", "Q01" ] }, { "handle": "behance", "title": "Behance", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9236, "drivers": [ "G03", "G01", "I01", "A02", "N03" ] }, { "handle": "magnumphotos", "title": "Magnum Photos", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9229, "drivers": [ "A02", "I01", "G03", "G01", "Q01" ] }, { "handle": "creativereview", "title": "Creative Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9216, "drivers": [ "G03", "G01", "A02", "I01", "J04" ] }, { "handle": "ajenews", "title": "Al Jazeera News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9214, "drivers": [ "G03", "I01", "G01", "A02", "Q01" ] }, { "handle": "dezeen", "title": "Dezeen", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9207, "drivers": [ "G03", "A02", "G01", "I01", "J04" ] }, { "handle": "vice", "title": "VICE", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9201, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "un_women", "title": "UN Women", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9177, "drivers": [ "G03", "A02", "G01", "I01", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/vimeo

Vimeo

Nearest neighbors by audience shape

Raw data