Virgin Atlantic Audience Graph • Social Signal

Virgin Atlantic's top 10 nearest neighbors span business news publishers, tech websites, a fellow airline, and a tech personality — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from British Airways at 0.98 down to BBC Business at 0.94, a narrow 0.04-point band across ten entries. British Airways is the closest match and the only other airline in the top 10 — but its lead over the rest is modest rather than dominant. Behind it, the cluster is defined primarily by News Publishers: Finance News (0.95), Forbes Tech (0.95), Reuters Business (0.94), Bloomberg Businessweek (0.94), and BBC Business (0.94) all sit within a tight range. Websites round out the set — TNW (0.95), Lonely Planet (0.95), and TechCrunch (0.94) — alongside Jack Dorsey (0.94), a Tech Personality, as the lone individual in the top 10. The subcategory mix skews heavily toward business and technology media rather than travel or aviation peers; British Airways is the only airline, and no other travel brand appears in the top 10.

The overall picture is an audience shaped by business and tech media consumption, with airline affinity present but not structurally dominant.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/virginatlantic

{ "handle": "virginatlantic", "title": "Virgin Atlantic", "category": "Brands", "subcategory": "Airlines", "resolved": "virginatlantic", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "british_airways", "title": "British Airways", "category": "Brands", "subcategory": "Airlines", "similarity": 0.978, "drivers": [ "A02", "A06", "G01", "J02", "G03" ] }, { "handle": "ftfinancenews", "title": "Finance News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9535, "drivers": [ "A02", "G01", "J02", "A06", "E06" ] }, { "handle": "thenextweb", "title": "TNW", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9525, "drivers": [ "A02", "G01", "A06", "G03", "J02" ] }, { "handle": "lonelyplanet", "title": "Lonely Planet", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9514, "drivers": [ "A02", "G01", "G03", "J02", "A06" ] }, { "handle": "forbestech", "title": "Forbes Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.95, "drivers": [ "A02", "G01", "A06", "G03", "J02" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9435, "drivers": [ "A02", "G01", "J02", "G03", "A06" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9421, "drivers": [ "A02", "G01", "G03", "A06", "E06" ] }, { "handle": "jack", "title": "Jack Dorsey", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.942, "drivers": [ "A02", "G01", "G03", "A06", "I01" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9417, "drivers": [ "A02", "G01", "G03", "J02", "A06" ] }, { "handle": "bbcbusiness", "title": "BBC Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9413, "drivers": [ "A02", "G01", "J02", "E06", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/virginatlantic

Virgin Atlantic

Nearest neighbors by audience shape

Raw data