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Virgin Galactic

Brands
Travel
Playground →Docs

Virgin Galactic's top 10 neighbors span airlines, tech personalities, business media, and a podcast — a mixed cluster with no single dominant type and scores compressed between 0.91 and 0.90.

The shape is flat: United Airlines leads at 0.91, followed within a point by Jeff Bezos (0.91), Gary Vaynerchuk (0.91), TED News (0.91), and Guy Kawasaki (0.91). No single neighbor pulls away from the pack. Tallying the subcategories across the top 10: Tech Personalities account for two entries (Gary Vaynerchuk and Guy Kawasaki), Professionals for two (Jeff Bezos and Richard Branson), and the remaining six span Airlines, Technology, Magazines, Authors, Education, and Podcasts and Radio. Virgin Galactic's own subcategory — Travel — appears nowhere in the top 10, meaning the audience shape is defined not by conventional travel brands but by a blend of tech-adjacent media, entrepreneurial figures, and commercial aviation. The All-In Podcast (0.90) and TED Talks (0.91) round out a set that skews toward business and technology content rather than leisure or aerospace peers.

The flat, cross-kind composition suggests an audience that follows ambition and innovation across multiple domains rather than clustering tightly around any single category.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "virgingalactic", "title": "Virgin Galactic", "category": "Brands", "subcategory": "Travel", "resolved": "virgingalactic", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "united", "title": "United Airlines", "category": "Brands", "subcategory": "Airlines", "similarity": 0.9147, "drivers": [ "G01", "A02", "G03", "A03", "A06" ] }, { "handle": "jeffbezos", "title": "Jeff Bezos", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9127, "drivers": [ "A02", "G01", "A06", "G03", "A03" ] }, { "handle": "garyvee", "title": "Gary Vaynerchuk", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9109, "drivers": [ "A02", "G01", "G03", "J01", "A06" ] }, { "handle": "tednews", "title": "TED News", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.9104, "drivers": [ "A02", "G01", "G03", "A03", "A01" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9081, "drivers": [ "A02", "G01", "G03", "A03", "A06" ] }, { "handle": "engadget", "title": "Engadget", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9073, "drivers": [ "G01", "A02", "G03", "A03", "A06" ] }, { "handle": "richardbranson", "title": "Richard Branson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9067, "drivers": [ "A02", "G01", "G03", "J02", "A03" ] }, { "handle": "tferriss", "title": "Tim Ferriss", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9066, "drivers": [ "A02", "G01", "G03", "A03", "A01" ] }, { "handle": "tedtalks", "title": "TED Talks", "category": "Organizations", "subcategory": "Education", "similarity": 0.9059, "drivers": [ "A02", "G01", "G03", "A03", "A01" ] }, { "handle": "theallinpod", "title": "The All-In Podcast", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9036, "drivers": [ "A02", "G01", "A06", "G03", "A03" ] } ] }
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