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At 0.9341 and 0.9335, Cisco and Microsoft Azure sit at the top of VMware's neighbor set in a near-dead tie — the two-peak structure here isn't a bridge between different audience worlds, but a split between two enterprise infrastructure giants whose audiences are nearly indistinguishable from each other and from VMware's own.
The shape is two-peak, and the rest of the top 10 reinforces a tight enterprise technology cluster. Amazon Web Services follows at 0.9087, then Splunk at 0.8892 and Oracle at 0.8886 — all Technology subcategory. SAP (0.8876) and IBM Data and AI (0.8835) bring the B2B subcategory into the mix, and Red Hat, Inc. (0.8803) rounds out the core infrastructure stack. The only departures from enterprise software and services in the top 10 are CIO.com (0.8759), an IT-focused website, and Abbott (0.8694), a Healthcare brand — the lone non-tech, non-B2B entry in the set.
The overall picture is an audience defined almost entirely by enterprise IT and B2B professional contexts, with the two closest neighbors marking the poles of networking infrastructure and cloud platform.
