Playground →
Tennessee Football's nearest audiences are shaped more by Tennessee and Southern culture than by sport: a destination brand, a music venue, country musicians, and reality TV personalities fill most of the top 10, with only two fellow sports teams in the set.
Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is broad — no single neighbor dominates, and scores run from 0.94 down to 0.84 without a sharp drop-off. Dollywood leads at 0.94, the strongest pull in the set, followed by the Tennessee Titans at 0.90 and Kentucky Basketball at 0.89. Those two sports teams are the only ones in the top 10 that share Tennessee Football's own subcategory. Everything else is cross-kind: John Calipari (0.89) and Workout Anytime (0.87) sit alongside the Grand Ole Opry (0.86), Todd Chrisley (0.85), Nashville Tennessee (0.85), Chris Stapleton (0.85), and Dolly Parton (0.84). The cluster spans destinations, venues, travel and tourism, musicians and bands, and reality TV stars — subcategories that collectively point toward a Southern regional identity rather than a college-football-specific one.
The breadth of that cross-kind overlap suggests this audience is defined as much by where and how it lives as by what it watches on Saturdays.
