Playground →
Vox's top 10 neighbors span journalists, magazines, websites, and non-profits — with no single entity pulling far ahead of the rest. Similarity scores run from 0.99 down to 0.99 across the set, a band so compressed it signals a flat audience shape: no dominant neighbor, no structural outlier.
The subcategory composition tells the clearest story. Four of the top 10 are journalists — Astead Herndon (0.99), Ezra Klein (0.99), Adam Serwer (0.99), and Jamelle Bouie (0.99) — making individual journalists the single most represented type in the set. Three neighbors are magazines: The Atlantic (0.99), CJR (0.99), and The New Republic (0.99). Two are websites: Nieman Lab (0.99) and Slate (0.99). The lone non-profit is ProPublica (0.99). Vox itself is a News Publisher, and only one neighbor — The Upshot, visible just outside the top 10 — shares that subcategory in the broader set; within the top 10, the audience shape is defined more by individual journalists and legacy magazines than by peer news publishers.
The cross-kind character here is notable: an audience that overlaps heavily with named journalists as individual entities, not just the outlets they work for, suggests a readership that follows bylines and media criticism as much as it follows institutional brands.
