Vox Media Audience Graph • Social Signal

Vox Media's ten nearest neighbors span journalists, B2B agencies, and fashion brands — a cross-kind mix that outnumbers the two fellow news publishers in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.98 means near-identical audience shape, not thematic overlap.

The shape is flat: scores run from Quartz at 0.98 down to Huge at 0.97, a band of less than one point across all ten. No single neighbor dominates. Within that band, the largest subcategory is journalists — Taylor Lorenz (0.98), Rebecca Traister (0.97), and Emily Nussbaum (0.97) — followed by two B2B agencies, R/GA (0.98) and Huge (0.97). Only two neighbors share Vox Media's own subcategory: Quartz and The Markup (0.98). The remaining five positions go to WeWork (Technology, 0.98), PSFK (Websites, 0.97), and Everlane (Fashion, 0.97) — none of them news publishers.

The pattern points to an audience defined less by news consumption as a category and more by a professional, media-literate profile that overlaps equally with agency culture, individual journalists, and design-forward consumer brands.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/voxmedia

{ "handle": "voxmedia", "title": "Vox Media", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "voxmedia", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "qz", "title": "Quartz", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9803, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "wework", "title": "WeWork", "category": "Brands", "subcategory": "Technology", "similarity": 0.9769, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "taylorlorenz", "title": "Taylor Lorenz", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9766, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "rga", "title": "R/GA", "category": "Brands", "subcategory": "B2B", "similarity": 0.9757, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "themarkup", "title": "The Markup", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9752, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "psfk", "title": "PSFK", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9746, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "rtraister", "title": "Rebecca Traister", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9744, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "everlane", "title": "Everlane", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9728, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "emilynussbaum", "title": "Emily Nussbaum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9726, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "hugeinc", "title": "Huge", "category": "Brands", "subcategory": "B2B", "similarity": 0.9709, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/voxmedia

Vox Media

Nearest neighbors by audience shape

Raw data