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VSiN's top 10 nearest neighbors are dominated by sports journalists — a tight cluster of reporters and analysts whose audiences share the same compositional shape as VSiN's own.
The shape is flat: scores run from 0.86 down to 0.82 with no single neighbor pulling sharply ahead of the rest. Bob Nightengale leads at 0.86, followed closely by Ken Rosenthal at 0.85, Jon Heyman at 0.85, and Jeff Passan at 0.84. Jayson Stark rounds out the top five at 0.84. All five carry the Journalists subcategory. Peter Gammons at 0.83 extends that run to six journalists in the top seven positions. The one interruption is Baseball Reference at 0.83, a Sports brand — but it fits the same baseball-coverage orbit.
The remaining top-10 slots go to January 6th Committee at 0.83, FanGraphs Baseball at 0.82, and The Athletic NHL at 0.82. The January 6th Committee entry — a Government organization — is the structural outlier in the set, sharing audience shape despite having no thematic connection to sports betting or broadcasting. VSiN's subcategory is Podcasts and Radio; none of the top 10 neighbors share that subcategory, meaning the audience shape here is defined almost entirely by sports journalism and baseball coverage, not by other podcast or radio properties.
The overall picture is an audience that looks like a dedicated sports-news reader: heavily journalist-adjacent, baseball-weighted, and consistent enough across the top 10 that no single neighbor stands out as a dominant anchor.
