Playground →
Vulture's top 10 neighbors span magazines, websites, blogs, a B2B brand, and an actor — a mixed-subcategory cluster with no single dominant kind and no standout score separating any one neighbor from the rest.
The shape is flat: scores run from 0.99 down to 0.98 across the full top 10, a band of less than two percentage points. The Cut leads at 0.99 (Magazines), followed by Refinery29 at 0.99 (Websites) and Lena Dunham at 0.99 (Actors) — the only celebrity in the top 10. Huge (B2B, 0.98) is the lone brand, while Intelligencer (Blogs, 0.98) and Mic (Magazines, 0.98) round out the mid-tier. The Paris Review (Magazines, 0.98), Emily Nussbaum (Journalists, 0.98), Hyperallergic (Blogs, 0.98), and Bustle (Websites, 0.98) complete the set. Tallying subcategories: three Magazines, three Websites, two Blogs, one Actor, one B2B — no single subcategory commands the cluster. Notably, Vulture's own subcategory (News Publishers) does not appear among the top 10 neighbors at all.
The cross-kind composition here — digital magazines, lifestyle websites, arts blogs, and a B2B agency sharing audience shape with a news publisher — points to an audience defined less by news consumption habits than by a broader urban, culturally engaged media profile.
