Playground →
Two neighbors sit nearly level at the top of WaBa Grill's similarity graph, and they pull in different directions: The Flame Broiler at 0.89 and El Pollo Loco at 0.89 represent the graph's two-peak structure — one a fellow Fast Casual Dining brand, the other a QSR — with the rest of the top 10 fanning out across a notably diverse set of categories.
Those two peaks anchor the pattern, but what follows them is the more revealing finding. Smart & Final (0.87) and El Super (0.86) are General Grocery Stores, not restaurants at all — placing food retail as the third and fourth closest audience shapes in the set. In-N-Out Burger (0.86) is another QSR, and Miniso (0.84) is a Department Store under Retail. 24 Hour Fitness (0.84) and Chevron Extra Mile (0.84) bring Fitness Centers and Gas Stations into the mix, while Carl's Jr. (0.83) and Del Taco (0.82) round out the top 10 as QSR entries. Tallying the subcategories: four QSR brands, two Fast Casual Dining brands (including WaBa Grill's own subcategory), two General Grocery Stores, one Fitness Center, and one Gas Station. The restaurant neighbors span two distinct subcategories, and nearly half the top 10 comes from outside food service entirely.
That cross-category spread — grocery, fitness, fuel, and retail sitting alongside fast casual and QSR — signals an audience whose shape is defined less by a single dining occasion than by a broader pattern of everyday, convenience-oriented consumption.
