Playground →
At 0.91, Donnie Wahlberg is the single strongest pull in Wahlburgers' top 10 — and Wahlburgers on A&E follows immediately at 0.89, forming a two-peak structure where the brand's audience is shaped almost entirely by a person and a TV show rather than by anything in the restaurant category.
The shape here is unmistakable: the top 10 contains zero other restaurant brands. Instead, the neighbor set divides into celebrity-adjacent television and entertainment figures. Actors account for three of the ten slots — Kevin James (0.83), David Spade (0.80), and Donnie Wahlberg himself — while TV personalities fill three more: Theresa Caputo (0.83), James Murray (0.80), and Guy Fieri (0.80). Two TV shows round out the entertainment cluster — Impractical Jokers (0.81) alongside the A&E series. Paul Stanley (0.81) and Joe Gatto (0.80) — a musician and a comedian, respectively — complete the set, both sitting within a tight band at the lower end of the top 10.
The two-peak structure, anchored by a family member and a reality TV show, signals that this restaurant brand's audience is defined less by food-category loyalty and more by the entertainment ecosystem surrounding the Wahlberg name.
