Playground →
Wallpaper Magazine's top 10 nearest neighbors span magazines, fashion brands, art institutions, and design websites — with no single entity pulling far ahead of the rest.
The shape is flat: scores run from 0.97 (Vanity Fair) down to 0.97 (Eater), a spread of just 0.007 across all ten positions. Tallying the subcategories: four of the ten neighbors are Magazines (Vanity Fair, T Magazine, frieze magazine, ARTnews), two are Fashion brands (Oscar de la Renta at 0.97, Net-a-Porter at 0.97), two are Websites (Artnet at 0.97, Astrology Zone at 0.97, Eater at 0.97 — three, in fact), and two are Organizations (Tate at 0.97, Guggenheim Museum at 0.97). The dominant subcategory is Magazines, but it holds only a narrow plurality; fashion, art institutions, and general-interest websites each claim multiple positions.
What stands out is the cross-kind composition: roughly half the top 10 are not magazines at all. Fashion brands and art-world institutions sit at essentially the same similarity level as fellow print titles, suggesting the audience shape here is defined less by the medium than by a shared cultural register — design, art, and high-end lifestyle — that cuts across format and category.
This flat, cross-kind cluster points to an audience whose interests are broadly distributed across the art-and-design world rather than concentrated in any single channel or category.
