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World of Warcraft

Brands
Video Game Franchises
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Gordon Ramsay is the single strongest signal in World of Warcraft's top 10 neighbors — at 0.86, a TV personality outranks every other video game franchise in the set. That finding sets the tone for a neighbor list that is genuinely mixed across subcategories rather than dominated by gaming peers.

The shape is broad: scores run from 0.86 down to 0.81 across the top 10, with no single cluster pulling far ahead of the rest. The five Video Game Franchises in the top 10 — The Elder Scrolls (0.86), Diablo (0.86), Sea of Thieves (0.84), PUBG (0.83), and Destiny 2 (0.77) — represent the expected same-kind overlap, but they share the top 10 with two Musicians and Bands (Panic! At The Disco at 0.85, Brendon Urie at 0.82), a Tools and Resources entry (Xbox Support at 0.83), a Game Developer (Blizzard CS - The Americas at 0.81), and a second TV Personality (Rhett & Link at 0.81). The Panic! At The Disco / Brendon Urie pairing is notable: the same artist appears twice under different handles, both landing in the top 10 ahead of several gaming franchises.

The cross-kind presence of TV personalities and musicians at scores comparable to direct gaming competitors indicates that World of Warcraft's audience shape is not defined by gaming alone — it extends into entertainment and pop-culture spaces that share a similar audience composition.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "warcraft", "title": "World of Warcraft", "category": "Brands", "subcategory": "Video Game Franchises", "resolved": "warcraft", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "gordonramsay", "title": "Gordon Ramsay", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8643, "drivers": [ "A02", "G01", "F03", "A01", "J02" ] }, { "handle": "elderscrolls", "title": "The Elder Scrolls", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8593, "drivers": [ "A02", "F03", "O02", "Q06", "G01" ] }, { "handle": "diablo", "title": "Diablo", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.856, "drivers": [ "N03", "A02", "F03", "O02", "Q04" ] }, { "handle": "panicatthedisco", "title": "Panic! At The Disco", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8481, "drivers": [ "O02", "A02", "Q06", "F03", "O01" ] }, { "handle": "seaofthieves", "title": "Sea of Thieves", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8381, "drivers": [ "A02", "N03", "F03", "O02", "G01" ] }, { "handle": "xboxsupport", "title": "Xbox Support", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.8326, "drivers": [ "A02", "N03", "G01", "F03", "O02" ] }, { "handle": "pubg", "title": "PUBG", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8311, "drivers": [ "N03", "A02", "F03", "O02", "O01" ] }, { "handle": "brendonurie", "title": "Brendon Urie", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8237, "drivers": [ "Q06", "O02", "F03", "A01", "O01" ] }, { "handle": "blizzardcs", "title": "Blizzard CS - The Americas", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.8141, "drivers": [ "A02", "F03", "F04", "G01", "Q06" ] }, { "handle": "mythical", "title": "Rhett & Link", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8139, "drivers": [ "O02", "A02", "Q06", "N04", "G01" ] } ] }
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