Golden State Warriors Audience Graph • Social Signal

The Warriors' top 50 neighbors span athletes, musicians, footwear brands, and NBA media properties — no single entity dominates, and the scores stay elevated across the full set. That breadth is the structural finding.

The top 10 neighbors illustrate the pattern clearly. Klay Thompson leads at 0.97, the highest score in the set, but LA Clippers (0.93), Draymond Green (0.91), Andre Branch (0.91), and Ayesha Curry (0.91) all follow within a tight band — no single neighbor pulls far ahead of the rest. By subcategory, six of the top 10 are Athletes, one is a TV Personality (Ayesha Curry), one is a Sports Team (LA Clippers), and two are NBA broadcast properties: NBA on TNT (0.88, TV Shows) and NBA TV (0.88, TV Channels). The Warriors' own subcategory — Sports Teams — appears only once in the top 10, making the neighbor set predominantly athlete-driven rather than team-driven.

What's notable is how quickly the neighbor set expands beyond basketball. Positions 9 and 10 are broadcast channels, and the wider graph pulls in footwear brands, technology brands, and musicians at scores still above 0.84. The audience shape here is not niche: it overlaps broadly with NBA-adjacent culture — players, media, and the footwear and music ecosystem that surrounds the league.

This is an audience whose shape is defined less by team loyalty than by deep immersion in NBA culture at large.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/warriors

{ "handle": "warriors", "title": "Golden State Warriors", "category": "Organizations", "subcategory": "Sports Teams", "resolved": "warriors", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "klaythompson", "title": "Klay Thompson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9726, "drivers": [ "N03", "O04", "A06", "Q02", "Q08" ] }, { "handle": "laclippers", "title": "LA Clippers", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.93, "drivers": [ "N03", "O04", "Q02", "Q08", "A06" ] }, { "handle": "money23green", "title": "Draymond Green", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9145, "drivers": [ "N03", "O04", "Q02", "A06", "Q08" ] }, { "handle": "andre", "title": "Andre Branch", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.912, "drivers": [ "N03", "O04", "A06", "Q02", "Q08" ] }, { "handle": "ayeshacurry", "title": "Ayesha Curry", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9069, "drivers": [ "N03", "Q02", "O04", "A06", "Q04" ] }, { "handle": "reallamarodom", "title": "Lamar Odom", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8928, "drivers": [ "N03", "O04", "Q02", "Q08", "Q04" ] }, { "handle": "stephencurry30", "title": "Stephen Curry", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8903, "drivers": [ "N03", "O04", "Q02", "Q04", "Q08" ] }, { "handle": "jcrossover", "title": "Jamal Crawford", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8874, "drivers": [ "N03", "O04", "Q02", "Q08", "Q04" ] }, { "handle": "nbaontnt", "title": "NBA on TNT", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8825, "drivers": [ "N03", "O04", "Q02", "Q08", "Q04" ] }, { "handle": "nbatv", "title": "NBA TV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8817, "drivers": [ "N03", "O04", "Q02", "Q08", "Q04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/warriors

Golden State Warriors

Nearest neighbors by audience shape

Raw data