Playground →
Washington Federal's ten nearest neighbors span health services, home improvement retail, automotive brands, and casual dining — with no single category dominating and scores compressed into a narrow band from 0.85 down to 0.81.
The shape is flat: Miracle-Ear leads at 0.85, followed closely by Health & Medical Services at 0.84, Ace Hardware and Beltone tied at 0.82, and Home Improvement & Hardware at 0.82. None of these pull away from the pack. The subcategory breakdown across the top 10 reads: Health and Medical Services (two entries), Home Improvement and Hardware (two entries), Car Makers (two entries — Ford Motor Company at 0.82 and Ram at 0.81), Casual Dining (Fox's Pizza Den at 0.81), Gas Stations, Other Business Services, and Banks — the last being Umpqua Bank at 0.81, the only fellow bank in the top 10. The mix is cross-kind: Washington Federal is a bank whose nearest audiences are primarily health services providers, hardware retailers, and truck-and-SUV brands, with Umpqua Bank the lone same-subcategory neighbor.
That breadth, with no standout pull toward any single category, points to an audience whose shape is defined by a consistent demographic profile rather than any one interest cluster.
