The Washington Post Audience Graph • Social Signal

The Washington Post's nearest audiences are dominated by fellow news publishers, but the top 10 also pull in a philanthropy magazine, a non-profit, a public affairs TV show, and a former head of state — a mix that signals something beyond pure news readership.

Six of the ten neighbors are News Publishers: HuffPost (0.98), The Hill (0.98), Politico (0.97), Reuters (0.97), BBC News (World) (0.97), and The New York Times (0.97). The scores compress into a narrow band — the gap between the highest and lowest of these six is just 0.005 — which is the defining feature of a flat shape: no single neighbor pulls away from the pack. The remaining four neighbors break from the news-publisher cluster in instructive ways. The Chronicle of Philanthropy (0.97) and Gates Foundation (0.97) point toward a civic and philanthropic orientation in the audience. PBS NewsHour (0.97) adds a public-media TV dimension. And Bill Clinton (0.97), the lone politician in the top 10, suggests the audience overlaps with followers of Democratic-era political figures — a cross-kind signal that no other news publisher in the set shares.

The flat, tightly compressed shape indicates an audience that is broadly defined by serious news consumption, with a secondary civic and political layer that extends just beyond the news-publisher category.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/washingtonpost

{ "handle": "washingtonpost", "title": "The Washington Post", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "washingtonpost", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "huffpost", "title": "HuffPost", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9782, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "thehill", "title": "The Hill", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9767, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "politico", "title": "Politico", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9741, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "reuters", "title": "Reuters", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.974, "drivers": [ "A02", "G01", "G03", "J04", "I01" ] }, { "handle": "bbcworld", "title": "BBC News (World)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9738, "drivers": [ "A02", "G03", "G01", "I01", "J04" ] }, { "handle": "nytimes", "title": "The New York Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9731, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "philanthropy", "title": "The Chronicle of Philanthropy", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9731, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "gatesfoundation", "title": "Gates Foundation", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9722, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "newshour", "title": "PBS NewsHour", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9717, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] }, { "handle": "billclinton", "title": "Bill Clinton", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9702, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/washingtonpost

The Washington Post

Nearest neighbors by audience shape

Raw data