Playground →
Philadelphia sports teams dominate the top of Wawa (social)'s similarity graph, but the data splits into two distinct neighborhoods rather than one unified cluster.
The shape is two-peak. The first peak is a tight Philadelphia sports bloc: the Philadelphia Phillies (0.91) and Philadelphia Flyers (0.89) are the two strongest matches, followed closely by athletes Zach Ertz (0.87) and Nick Foles (0.83). All four are Sports Teams or Athletes by subcategory, and the Philadelphia Eagles (0.77) reinforce the same cluster at position six. This first peak is almost entirely Philadelphia-franchise-adjacent.
The second, lower peak begins around Rita's Italian Ice (0.78) — a Bakeries Desserts and Confectioneries entry — and extends through Wawa itself (0.73, listed here as the Convenience Stores subcategory, distinct from this social handle), Malcolm Jenkins (0.72), the Baltimore Orioles (0.71), and the Philadelphia 76ers (0.71). This second tier mixes regional food brands with athletes and a sports team that sits outside the core Philadelphia set, suggesting a secondary audience neighborhood organized around Mid-Atlantic regional identity rather than a single franchise.
No other Grocery and Superstores entities — Wawa (social)'s own subcategory — appear in the top 10, making the sports-and-regional-food shape the defining structural feature of this audience.
The overall picture is an audience whose shape is anchored by Philadelphia professional sports fandom at the top, with a secondary layer of regional food and broader Mid-Atlantic sports affiliation pulling in a distinct but overlapping direction.
