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Weber Shandwick's top 10 neighbors are a tight mix of trade press, B2B services firms, and marketing-industry websites — with no single neighbor pulling significantly ahead of the rest.
The shape is flat: scores run from 0.98 (Adweek) down to 0.96 (Digiday), a span of roughly two points across the entire set. Ad Age sits at 0.98, Edelman at 0.98, and Ketchum at 0.97 — all essentially tied. Tallying by subcategory, five of the ten neighbors are B2B brands (Edelman, Ketchum, Ogilvy, Publicis Sapient, and Nielsen), three are trade magazines (Adweek, Ad Age, PRWeekUS), and two are marketing-industry websites (Co.Design and Digiday). That's a clean split between peer agencies and the trade press that covers them — the audience reads the industry and follows its players in roughly equal measure. No journalists, no fashion brands, and no general-interest publishers appear in the top 10, though the wider graph extends to 50 neighbors.
The flat distribution across this tightly defined professional cluster suggests an audience with a consistent, specialized profile — one that doesn't fragment toward any single adjacent interest.
