WeddingWire Audience Graph • Social Signal

Two wedding-specific entities sit at the top of WeddingWire's neighbor set, but the rest of the top 10 belongs to an entirely different world — social media professionals, marketing tools, and business influencers.

Similarity here measures how closely two entities' audiences resemble each other in composition. Martha Weddings (0.86) and The Knot (0.86) are the two peaks in this two-peak shape, separated by less than 0.003 from each other and sitting well above the rest of the field. BRIDES (0.83) extends the wedding-media cluster to three, all drawing audiences that look structurally alike. That's where the wedding-adjacent pattern ends. From position four onward, the neighbors shift sharply: Kim Garst (0.81) and Brian D. Evans (0.81) are both Professionals under Celebrities and Influencers, followed by Hootsuite (0.80), a Technology brand. Bobby Umar (0.80), Work It Daily (0.79), Warren Whitlock (0.79), and Lolly Daskal (0.79) round out the ten — a mix of Professionals, a Tech Personality, and a career-focused website. No other wedding or lifestyle-specific entity appears in the top 10 beyond the opening trio.

The shape reveals an audience that bridges a tight wedding-media cluster and a broader professional/social-media-marketing crowd — two structurally distinct neighborhoods sharing the same underlying audience composition.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/weddingwire

{ "handle": "weddingwire", "title": "WeddingWire", "category": "Brands", "subcategory": "Other", "resolved": "weddingwire", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "marthaweddings", "title": "Martha Weddings", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8638, "drivers": [ "N03", "J02", "A02", "G01", "E02" ] }, { "handle": "theknot", "title": "The Knot", "category": "Brands", "subcategory": "Social Media", "similarity": 0.8611, "drivers": [ "N03", "J02", "F04", "G01", "E02" ] }, { "handle": "brides", "title": "BRIDES", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8329, "drivers": [ "N03", "J02", "A02", "E02", "I04" ] }, { "handle": "kimgarst", "title": "Kim Garst", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.812, "drivers": [ "N03", "J02", "E02", "J01", "A06" ] }, { "handle": "briandevans", "title": "Brian D. Evans", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8109, "drivers": [ "N03", "J02", "A06", "A02", "J01" ] }, { "handle": "hootsuite", "title": "Hootsuite", "category": "Brands", "subcategory": "Technology", "similarity": 0.8017, "drivers": [ "J02", "N03", "A02", "G01", "J01" ] }, { "handle": "raehanbobby", "title": "Bobby Umar", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7979, "drivers": [ "N03", "J02", "K02", "J01", "E02" ] }, { "handle": "workitdaily", "title": "Work It Daily", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7948, "drivers": [ "N03", "A06", "E02", "G01", "A02" ] }, { "handle": "warrenwhitlock", "title": "Warren Whitlock", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.7935, "drivers": [ "N03", "J02", "J01", "G01", "A02" ] }, { "handle": "lollydaskal", "title": "Lolly Daskal", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7916, "drivers": [ "J02", "N03", "E02", "J01", "K02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/weddingwire

WeddingWire

Nearest neighbors by audience shape

Raw data