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At 0.9943, Weis Pharmacy is so far ahead of every other neighbor that the shape is effectively a spike around a single entity — the in-store pharmacy operation sharing the same brand. The next three neighbors sit in a tight band between 0.89 and 0.90, but that gap from the top is the structural story.
Those next three — Price Chopper (0.8991), Turkey Hill (0.8948), and Stewart's Shops (0.8945) — are a General Grocery Store and two Convenience Stores, respectively, pointing to a regional everyday-errand audience. NBT Bank (0.8930) and Hannaford Pharmacy (0.8828) extend the cluster into Banks and Pharmacies and Drugstores, reinforcing a pattern of routine, community-anchored commerce. Hannaford Supermarkets (0.8704) is the only other General Grocery Store in the top 10 — Weis Markets' own subcategory — meaning the audience shape is defined less by grocery competitors than by the broader ecosystem of local services people use alongside grocery shopping. Beltone (0.8837) and Health & Medical Services (0.8644), both Health and Medical Services, reinforce a health-oriented dimension within that everyday-errand cluster. Wings Etc. (0.8510) and Arby's (0.8491), both QSR, round out the top 10 as the only restaurant subcategory represented.
The overall picture is an audience shaped by regional, brick-and-mortar routine — pharmacies, community banks, convenience stores, and health services — with grocery peers playing a secondary role.
