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Wells Fargo

Brands
Finance
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Wells Fargo's top 10 nearest neighbors span five distinct subcategories — Finance, Athletes, Blogs, Telecommunications, and Magazines — with no single kind dominating the set. That breadth is the defining structural fact here.

The shape is broad: scores run from 0.88 down to 0.83 without a sharp drop-off, and the neighbors form no tight cluster. Invesco US leads at 0.88, followed by Amar'e Stoudemire (0.86) and Bank of America (0.85). That Bank of America ranks third — not first — is itself a signal: the audience shape Wells Fargo shares most strongly is with an investment manager, not its most direct banking peer. Steve Nash (0.85) and SoleCollector.com (0.85) sit just behind, and Merrill Lynch (0.84) and AT&T Business (0.83) round out the top seven. Finance brands account for four of the ten neighbors — Invesco US, Bank of America, Merrill Lynch, and Visa (0.83) — but Athletes (Amar'e Stoudemire, Steve Nash) and sneaker-culture media (SoleCollector.com, Sneaker Freaker at 0.83) each claim two slots, with AT&T Business rounding out the set as the lone Telecommunications entry. The cross-kind presence of basketball athletes and sneaker publications alongside institutional finance brands is the most structurally unusual feature of this top 10.

The broad shape suggests an audience whose composition is shared widely across finance, sports culture, and lifestyle media rather than concentrated within any single niche.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "wellsfargo", "title": "Wells Fargo", "category": "Brands", "subcategory": "Finance", "resolved": "wellsfargo", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "invescous", "title": "Invesco US", "category": "Brands", "subcategory": "Finance", "similarity": 0.8846, "drivers": [ "N03", "Q08", "O04", "Q04", "E02" ] }, { "handle": "amareisreal", "title": "Amar'e Stoudemire", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.859, "drivers": [ "N03", "Q04", "E02", "O04", "Q02" ] }, { "handle": "bankofamerica", "title": "Bank of America", "category": "Brands", "subcategory": "Finance", "similarity": 0.8541, "drivers": [ "N03", "Q04", "O04", "E02", "Q01" ] }, { "handle": "stevenash", "title": "Steve Nash", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.852, "drivers": [ "N03", "Q04", "O04", "Q02", "E02" ] }, { "handle": "solecollector", "title": "SoleCollector.com", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8484, "drivers": [ "N03", "Q04", "O04", "E02", "Q01" ] }, { "handle": "merrilllynch", "title": "Merrill Lynch", "category": "Brands", "subcategory": "Finance", "similarity": 0.8422, "drivers": [ "N03", "Q04", "E02", "O04", "Q08" ] }, { "handle": "attbusiness", "title": "AT&T Business", "category": "Brands", "subcategory": "Telecommunications", "similarity": 0.8306, "drivers": [ "N03", "O04", "Q08", "Q04", "I04" ] }, { "handle": "snkrfrkrmag", "title": "Sneaker Freaker", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8292, "drivers": [ "N03", "Q04", "Q01", "Q08", "E02" ] }, { "handle": "insidehoops", "title": "InsideHoops.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8283, "drivers": [ "N03", "Q04", "O04", "E02", "Q02" ] }, { "handle": "visa", "title": "Visa", "category": "Brands", "subcategory": "Finance", "similarity": 0.8258, "drivers": [ "N03", "Q04", "O04", "Q01", "Q08" ] } ] }
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