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Westworld

Marketing Channels
TV Shows
Playground →Docs

Westworld's nearest audiences span comedians, actors, websites, and non-profits — with no single neighbor pulling far ahead of the rest. Similarity here measures how closely two entities' audiences resemble each other in composition; the top 10 scores run from 0.91 down to 0.89, a band narrow enough that the shape classifier flags it as flat.

The two closest neighbors are Kumail Nanjiani (0.91) and Aziz Ansari (0.90), both Celebrities and Influencers — an Actor and a Comedian respectively. Last Week Tonight (0.90) is the only other TV Show in the top 10, followed by Codecademy (0.90) and Reddit (0.89), both Websites. Kal Penn (0.89) adds a second Actor to the set, while Adobe (0.89) is the lone Technology brand. Smashing Magazine (0.89) rounds out the top 10 as a Magazine. Tallying subcategories across the full ten: two Actors, one Comedian, one TV Show, two Websites, one Technology brand, one Magazine, and two more entries — Trevor Noah (0.89) as a Comedian and Neil deGrasse Tyson (0.89) as an Academic. The mix is genuinely cross-kind: Westworld is a TV Show, yet only one other TV Show appears in the top 10, while comedians, actors, tech-adjacent websites, and a science communicator all cluster at nearly the same distance.

That even spread suggests an audience defined less by genre loyalty than by a consistent profile that cuts across entertainment, digital media, and public-intellectual content.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "westworldhbo", "title": "Westworld", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "westworldhbo", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "kumailn", "title": "Kumail Nanjiani", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9067, "drivers": [ "G03", "G01", "H02", "I01", "A02" ] }, { "handle": "azizansari", "title": "Aziz Ansari", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9038, "drivers": [ "G01", "G03", "H02", "I01", "A02" ] }, { "handle": "lastweektonight", "title": "Last Week Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8995, "drivers": [ "G03", "G01", "H02", "I01", "A02" ] }, { "handle": "codecademy", "title": "Codecademy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8957, "drivers": [ "G01", "G03", "H02", "I01", "E06" ] }, { "handle": "kalpenn", "title": "Kal Penn", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8948, "drivers": [ "G03", "G01", "H02", "I01", "A02" ] }, { "handle": "reddit", "title": "Reddit", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8944, "drivers": [ "G01", "G03", "H02", "I01", "A02" ] }, { "handle": "adobe", "title": "Adobe", "category": "Brands", "subcategory": "Technology", "similarity": 0.8924, "drivers": [ "G03", "G01", "H02", "I01", "P02" ] }, { "handle": "smashingmag", "title": "Smashing Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8915, "drivers": [ "G03", "G01", "H02", "I01", "A02" ] }, { "handle": "trevornoah", "title": "Trevor Noah", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8906, "drivers": [ "G03", "G01", "H02", "I01", "A02" ] }, { "handle": "neiltyson", "title": "Neil deGrasse Tyson", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.8897, "drivers": [ "G03", "G01", "H02", "I01", "A02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: