Playground →
The top 10 neighbors for Wes Welker are drawn almost entirely from a single world — New England sports — with no meaningful break between the highest and lowest scores in the set.
Similarity here measures how closely two entities' audiences resemble each other in composition. Rob Gronkowski leads at 0.92, followed by Danny Amendola at 0.89 and Julian Edelman at 0.87 — all fellow athletes and all Patriots-era receivers or teammates. Vince Wilfork (0.86) extends that Patriots core, while Jared Carrabis (0.85) is the first non-athlete in the set, a journalist whose audience overlaps heavily with Boston sports fandom. The Red Sox (0.84) and Boston Bruins (0.83) confirm that the audience shape is less about football specifically and more about Boston-market sports consumption broadly. David Ortiz (0.83) reinforces the Red Sox thread, while the New England Patriots (0.82) and Tom Brady (0.82) round out the ten.
The subcategory breakdown is striking in its uniformity: eight of the ten neighbors are athletes or sports teams, with Carrabis as the lone journalist and the Bruins and Red Sox as the two sports-team organizations. No media brands, no entertainment figures, and no non-sports entities appear in the top 10. The shape is broad — scores run from 0.92 down to 0.82 with no sharp drop — meaning the audience overlap is wide and consistent across the entire cluster rather than concentrated on a single neighbor.
This is an audience defined almost entirely by Boston-market sports loyalty, spanning football, baseball, and hockey with roughly equal pull.
