Playground →
At 0.96, e.l.f. Cosmetics sits at one peak of wet n wild beauty's two-peak structure — but the second peak is not another beauty brand. The Fast Saga (0.91) and Rey Mysterio (0.89) represent a distinct audience neighborhood that has nothing to do with cosmetics, signaling that this audience bridges mass-market beauty with action entertainment and professional wrestling.
The beauty cluster is dense and coherent: Milani Cosmetics (0.94), Revlon (0.93), Maybelline New York (0.91), and NYX Pro Makeup US (0.90) all sit within a tight band, forming a clear drugstore-and-accessible-beauty tier. Too Faced Cosmetics (0.89) and Radio Disney (0.88) extend the cluster slightly, the latter suggesting a younger-skewing audience thread. Then the second neighborhood asserts itself: Ubisoft (0.87), a game developer, and CoverGirl (0.87) sit at nearly the same score, and the full top 50 visible in the graph shows WWE-adjacent athletes and gaming brands recurring throughout. The top 10 alone contains five Beauty subcategory neighbors, one Movie Franchise, one Athlete, one Podcasts and Radio, one Game Developer, and one Beauty brand — a split that confirms the two-peak reading rather than a single-category cluster.
The shape reveals an audience that is simultaneously at home in mass beauty aisles and in entertainment spaces dominated by action franchises and sports entertainment.
