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WeWork's top 10 neighbors span news publishers, B2B agencies, websites, and a restaurant brand — no single neighbor pulls away from the pack, and no other Technology brand appears in the set.
Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: scores run from Quartz at 0.98 down to R/GA at 0.97, a band of less than two percentage points across all ten neighbors. There is no dominant anchor and no structural gap between positions one and ten.
Tallying the subcategories: four neighbors are B2B brands — AKQA (0.98), Ogilvy (0.98), R/GA (0.97), and Bloomberg Quicktake — wait, correcting: three are News Publishers (Quartz at 0.98, Vox Media at 0.98, Bloomberg Quicktake at 0.97), three are B2B brands (AKQA at 0.98, Ogilvy at 0.98, R/GA at 0.97), two are Websites (Eater at 0.98, PSFK at 0.97), one is a Restaurant brand (Momofuku at 0.98), and one is a Tech Personality (Alexis Ohanian Sr. at 0.97). The cluster is a mix of media-industry publishers, creative and digital agencies, and urban lifestyle properties — a profile consistent with a cosmopolitan, professionally-oriented urban audience rather than anything specific to the workspace sector.
The flat, cross-kind shape suggests WeWork's audience is defined less by what WeWork is than by a shared professional-media-and-agency world its followers inhabit.
