Playground →
The top 10 neighbors for Whataburger (social) are dominated by Texas sports entities and regional brands — not other restaurants. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 means near-identical audience shape.
The scores span a tight band from 0.93 to 0.96, consistent with the flat shape: no single neighbor pulls away from the pack. Valero Energy leads at 0.96, a gas station brand, followed by Dallas Cowboys (0.96) and H-E-B (0.96), a grocery chain. Athletes account for three of the ten slots — Cole Beasley (0.95), Jason Witten (0.93), and Alex Bregman (0.93) — alongside sports teams Houston Astros (0.95) and the Cowboys. Rounding out the set are Texas Humor (0.95), a humor and meme account, Blogging The Boys (0.94), a blog, and Pluckers Wing Bar (0.93), the only other restaurant in the top 10.
Five of the ten neighbors are sports entities by subcategory — athletes or sports teams — while Whataburger's own Restaurant subcategory appears just once. The cluster reads as a Texas-regional identity audience: sports franchises, local athletes, a regional grocer, a fuel brand, and state-humor content all drawing from the same audience pool.
This shape suggests Whataburger's social audience is defined less by food-category affinity and more by a concentrated regional identity that cuts across sports, retail, and local culture.
