WSJ What's News Audience Graph • Social Signal

The top 10 neighbors for WSJ What's News span business news publishers, finance magazines, and a finance brand — with no single standout pulling away from the pack.

The shape is flat: scores run from 0.94 (WSJ Business News) down to 0.92 (USA TODAY Money), a range of just 0.015 across all ten positions. That compression means no neighbor dominates; the audience is defined by a consistent profile rather than a gravitational pull toward any one entity. By subcategory, the top 10 breaks down as five News Publishers — WSJ Business News (0.94), CNN Business (0.93), USA TODAY Money (0.92) — three Magazines — Inc. (0.94), Fortune (0.93), Entrepreneur (0.93) — one Finance brand (Vanguard, 0.93), and one Website (WomenWorking.com, 0.92). No other Podcasts and Radio entity appears in the top 10; the podcast's nearest audiences are shaped entirely by business news and finance media, not by other podcasts. The one cross-kind entry, Vanguard at 0.93, sits comfortably inside the cluster rather than standing apart from it.

The flat, tightly banded shape points to an audience with a well-defined professional and financial news orientation — one that moves fluidly across formats (magazines, news sites, finance brands) without anchoring to any single outlet.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/whatsnewswsj

{ "handle": "whatsnewswsj", "title": "WSJ What's News", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "whatsnewswsj", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9364, "drivers": [ "A02", "G01", "J01", "A01", "J02" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.935, "drivers": [ "A02", "G01", "J01", "A01", "J02" ] }, { "handle": "vanguard_group", "title": "Vanguard", "category": "Brands", "subcategory": "Finance", "similarity": 0.9333, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9295, "drivers": [ "A02", "G01", "J01", "J02", "A01" ] }, { "handle": "cnnbusiness", "title": "CNN Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9276, "drivers": [ "A02", "G01", "J02", "J01", "A01" ] }, { "handle": "entrepreneur", "title": "Entrepreneur", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9253, "drivers": [ "A02", "G01", "J01", "J02", "J04" ] }, { "handle": "womenworking", "title": "WomenWorking.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9247, "drivers": [ "A02", "G01", "A01", "J01", "J02" ] }, { "handle": "americanlawyer", "title": "The American Lawyer", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9224, "drivers": [ "A02", "G01", "J01", "A01", "J04" ] }, { "handle": "money", "title": "Money", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9214, "drivers": [ "A02", "G01", "J01", "A01", "J04" ] }, { "handle": "usatodaymoney", "title": "USA TODAY Money", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9211, "drivers": [ "A02", "J01", "J02", "J04", "G01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/whatsnewswsj

WSJ What's News

Nearest neighbors by audience shape

Raw data