Playground →
The top 10 neighbors for Wieden+Kennedy span advertising agencies, trade publications, media websites, and journalists — a mixed cluster with no single dominant type and scores compressed into a narrow band between 0.98 and 0.99.
The shape is flat. BBDO Worldwide leads at 0.99, followed by Adweek and R/GA at 0.99, 72andSunny at 0.99, and AKQA at 0.99 — all within two hundredths of a point of each other. Four of the top 10 are fellow B2B brands (advertising and design agencies), making same-kind neighbors the plurality. But the remaining six positions go to Marketing Channels and one journalist: PSFK (0.98, Websites), Emily Nussbaum (0.98, Journalists), Digiday (0.98, Websites), Ogilvy (0.98, B2B), Longreads (0.98, Websites), and Warby Parker (0.98, Fashion). Ogilvy is the fifth B2B neighbor; Warby Parker is the lone Fashion brand in the top 10. The presence of a TV critic, a fashion retailer, and long-form reading destinations alongside trade advertising outlets signals that the audience composition here is not purely industry-professional — it extends into a media-literate, editorially engaged readership.
The flat shape reflects an audience that distributes evenly across a wide range of adjacent entities rather than concentrating around any single one.
