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Wild 'N Out

Marketing Channels
TV Shows
Playground →Docs

Nine of Wild 'N Out's ten nearest neighbors are musicians and bands — a near-uniform cluster for a TV show. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.97 down to 0.95, a tight band with no single standout, which is the defining feature of a flat shape.

Quavo (0.97), Gucci Mane, and Lil Durk (0.97 and 0.97 respectively) sit at the top, followed closely by Jeezy (0.96), Lil Baby (0.96), Rich The Kid (0.96), Future (0.96), Yo Gotti (0.96), and Roddy Ricch (0.95). The one departure from that pattern is Citi Trends (0.96), a department store — the lone non-musician in the set. No other TV shows appear in the top 10. The audience Wild 'N Out draws looks far more like the audience for individual hip-hop artists than for other television properties, suggesting the show's viewership is shaped primarily by its musical guest ecosystem rather than by its format as a TV show.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "wildnout", "title": "Wild 'N Out", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "wildnout", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "quavostuntin", "title": "Quavo", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9723, "drivers": [ "O04", "Q08", "Q02", "Q05", "Q04" ] }, { "handle": "gucci1017", "title": "Gucci Mane", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9716, "drivers": [ "O04", "Q08", "Q02", "Q05", "Q04" ] }, { "handle": "lildurk", "title": "Lil Durk", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9682, "drivers": [ "O04", "Q08", "Q02", "Q04", "Q05" ] }, { "handle": "jeezy", "title": "Jeezy", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9634, "drivers": [ "O04", "Q08", "Q02", "Q04", "Q05" ] }, { "handle": "lilbaby4pf", "title": "Lil Baby", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9625, "drivers": [ "O04", "Q08", "Q02", "Q05", "Q04" ] }, { "handle": "richthekid", "title": "Rich The Kid", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9611, "drivers": [ "O04", "Q08", "Q02", "Q05", "Q04" ] }, { "handle": "1future", "title": "Future", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9588, "drivers": [ "O04", "Q08", "Q02", "Q04", "Q05" ] }, { "handle": "citi-trends", "title": "Citi Trends", "category": "Retail", "subcategory": "Department Stores", "similarity": 0.9587, "drivers": [ "O04", "Q08", "Q02", "Q05", "Q04" ] }, { "handle": "yogotti", "title": "Yo Gotti", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9571, "drivers": [ "O04", "Q02", "Q08", "Q04", "Q05" ] }, { "handle": "roddyricch", "title": "Roddy Ricch", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9547, "drivers": [ "O04", "Q08", "Q02", "Q05", "Q04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: