Playground →
Williams-Sonoma's top 10 neighbors span retail, apparel, fitness, and dining — no single subcategory dominates, and the scores compress into a narrow band from 0.98 down to 0.94, the hallmark of a flat shape.
The closest neighbor is Pottery Barn at 0.98, the one fellow Home Goods and Furnishings retailer in the top 10 alongside The Container Store at 0.94. Beyond those two, the cluster diversifies quickly. Apparel accounts for three neighbors: Athleta (0.97) and the Outdoor & Athletic Apparel category page (0.95) in the Outdoor and Athletic Apparel subcategory, and Anthropologie (0.97) in Women's Apparel. Furniture Stores contribute two entries — Tempur at 0.95 and Relax The Back at 0.94. Fine Dining & Luxury Eateries (0.94) and lululemon athletica (0.94) round out the set, representing a restaurant category and a second athletic apparel brand respectively. No single subcategory claims more than two of the ten slots.
What the flat shape reveals is an audience that isn't anchored to home goods alone — it overlaps comparably with premium apparel, comfort-focused furniture, boutique fitness, and upscale dining, suggesting a broadly affluent lifestyle profile rather than a category-specific one.
