Brian Windhorst Audience Graph • Social Signal

The two strongest pulls in Brian Windhorst's top 10 are fellow NBA beat journalists — Adrian Wojnarowski at 0.86 and Chad Ford at 0.85 — but the set quickly broadens beyond the press box into TV personalities, news publishers, and a website, signaling a two-peak structure where a tight journalist cluster sits alongside a looser NBA-media orbit.

Seven of the ten neighbors carry the Journalists subcategory: Wojnarowski (0.86), Ford (0.85), Marc Stein (0.85), Ric Bucher (0.82), J.A. Adande (0.81), Shams Charania (0.80), and Marc J. Spears (0.76). That concentration is the first peak — an audience shaped almost entirely by NBA reporting. The second peak is the remaining three: TV Personality Rachel Nichols (0.83), News Publisher Yahoo Sports NBA (0.79), and Website Uninterrupted (0.76). Nichols sits just outside the journalist cluster at 0.83, close enough to anchor the bridge between beat-reporter audiences and broader NBA-media consumers. Yahoo Sports NBA and Uninterrupted extend that second neighborhood toward platform-level NBA coverage rather than individual reporters.

The shape confirms an audience that is deeply embedded in NBA journalism specifically — not sports media generally — with a secondary pull toward the TV and digital properties that serve the same core consumer.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/windhorstespn

{ "handle": "windhorstespn", "title": "Brian Windhorst", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "windhorstespn", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "wojespn", "title": "Adrian Wojnarowski", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8571, "drivers": [ "Q02", "N01", "K01", "P02", "N02" ] }, { "handle": "chadfordinsider", "title": "Chad Ford", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8477, "drivers": [ "Q02", "N02", "P02", "P01", "H02" ] }, { "handle": "thesteinline", "title": "Marc Stein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8471, "drivers": [ "Q02", "N01", "H02", "E02", "P01" ] }, { "handle": "rachel__nichols", "title": "Rachel Nichols", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8306, "drivers": [ "N01", "Q02", "P02", "P01", "K01" ] }, { "handle": "ricbucher", "title": "Ric Bucher", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8209, "drivers": [ "Q02", "E02", "P01", "A06", "N01" ] }, { "handle": "jadande", "title": "J.A. Adande", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8099, "drivers": [ "Q02", "E02", "P01", "N01", "P02" ] }, { "handle": "shamscharania", "title": "Shams Charania", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7959, "drivers": [ "N01", "H02", "P01", "A06", "N02" ] }, { "handle": "yahoosportsnba", "title": "Yahoo Sports NBA", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7909, "drivers": [ "Q02", "N01", "P02", "N02", "M04" ] }, { "handle": "marcjspears", "title": "Marc J. Spears", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7594, "drivers": [ "Q02", "A06", "E02", "K01", "Q04" ] }, { "handle": "uninterrupted", "title": "Uninterrupted", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7551, "drivers": [ "Q02", "E02", "Q04", "P01", "Q08" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/windhorstespn

Brian Windhorst

Nearest neighbors by audience shape

Raw data