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Wine Spectator

Marketing Channels
Magazines
Playground →Docs

Wine Spectator's ten nearest neighbors span politicians, journalists, academics, government officials, and financial TV programming — none of them magazines, the center entity's own subcategory. Similarity here measures audience composition overlap, not thematic kinship; a score of 0.94 means the two audiences look structurally alike, not that the subjects are related.

The shape is flat: scores run from 0.9493 (Michael McFaul) down to 0.9360 (Seth Abramson and Squawk Box), a spread of less than a point. No single neighbor dominates. The cluster divides roughly into two kinds: political and legal commentary figures — Neal Katyal (0.95), George Conway (0.94), Asha Rangappa (0.94), Daniel Goldman (0.94), Matthew Miller (0.94) — and CNBC financial programming, represented by Squawk on the Street (0.94) and Squawk Box (0.94). Max Boot (0.94), an author, rounds out the set alongside two academics.

The absence of any other magazine in the top 10 is the structural signal: Wine Spectator's audience shape aligns more closely with consumers of political commentary and financial news than with readers of comparable print publications.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "winespectator", "title": "Wine Spectator", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "winespectator", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "mcfaul", "title": "Michael McFaul", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9493, "drivers": [ "J02", "J01", "A02", "G01", "A01" ] }, { "handle": "neal_katyal", "title": "Neal Katyal", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9452, "drivers": [ "J01", "J02", "A02", "G01", "A01" ] }, { "handle": "gtconway3d", "title": "George Conway", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9423, "drivers": [ "J02", "J01", "A02", "G01", "A01" ] }, { "handle": "asharangappa_", "title": "Asha Rangappa", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.941, "drivers": [ "J01", "A02", "J02", "G01", "A01" ] }, { "handle": "squawkstreet", "title": "Squawk on the Street", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9409, "drivers": [ "J02", "J01", "A01", "A02", "G01" ] }, { "handle": "danielsgoldman", "title": "Daniel Goldman", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.9399, "drivers": [ "J02", "J01", "A02", "G01", "A01" ] }, { "handle": "matthewamiller", "title": "Matthew Miller", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9383, "drivers": [ "J02", "A02", "J01", "G01", "A01" ] }, { "handle": "maxboot", "title": "Max Boot", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9368, "drivers": [ "A02", "J02", "J01", "G01", "A01" ] }, { "handle": "squawkcnbc", "title": "Squawk Box", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.936, "drivers": [ "J02", "J01", "A01", "A02", "G01" ] }, { "handle": "sethabramson", "title": "Seth Abramson", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.936, "drivers": [ "J02", "A02", "J01", "G01", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: