WIRED Audience Graph • Social Signal

The top 10 neighbors for WIRED span tech websites, fellow magazines, news publishers, and Tech Personalities — a dense, mixed cluster where scores compress into a narrow band from 0.98 to 0.99, with no single neighbor pulling decisively ahead.

Similarity here measures how closely two entities' audiences resemble each other in composition. TechCrunch leads at 0.99, followed immediately by Jack Dorsey (0.99) and Mashable (0.99) — three neighbors within a hundredth of a point of each other. Medium (0.99) and Gizmodo (0.99) round out the top five, all within the same tight range. The subcategory breakdown across the full top 10 shows Websites (TechCrunch, Medium, The Verge, Co.Design, Fast Co. Impact), Magazines (Mashable, Fast Company), Blogs (Gizmodo), News Publishers (The Economist), and Tech Personalities (Jack Dorsey) — a cross-kind mix where no single subcategory dominates. WIRED's own subcategory, Magazines, accounts for only two of the ten neighbors; the majority are websites and digital-native channels rather than print-adjacent titles. The presence of Jack Dorsey as a Tech Personality at 0.99 — matching the score of TechCrunch — is the clearest cross-kind signal: the audience shape that fits WIRED fits a prominent tech figure just as tightly as it fits a tech news site.

The flat shape reflects an audience that is broadly shared across the tech-and-media ecosystem rather than anchored to any single outlet or format.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/wired

{ "handle": "wired", "title": "WIRED", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "wired", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9917, "drivers": [ "A02", "G01", "G03", "I01", "A06" ] }, { "handle": "jack", "title": "Jack Dorsey", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9908, "drivers": [ "A02", "G01", "G03", "I01", "A06" ] }, { "handle": "mashable", "title": "Mashable", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9907, "drivers": [ "G01", "A02", "G03", "I01", "J04" ] }, { "handle": "medium", "title": "Medium", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9905, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "gizmodo", "title": "Gizmodo", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9883, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "verge", "title": "The Verge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9849, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "theeconomist", "title": "The Economist", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9848, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "fastcompany", "title": "Fast Company", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9846, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "fastcodesign", "title": "Co.Design", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9813, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "fastcoimpact", "title": "Fast Co. Impact", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9812, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/wired

WIRED

Nearest neighbors by audience shape

Raw data