WIRED Business Audience Graph • Social Signal

The top 10 neighbors for WIRED Business span five distinct subcategories — News Publishers, Websites, B2B brands, Social Media, and Tech Personalities — with no single type dominating and scores compressed into a narrow band from 0.94 to 0.96.

The shape is flat: Forbes Tech leads at 0.96, but ReadWrite (0.95), LinkedIn (0.95), PwC US (0.94), and Tim O'Reilly (0.94) are all within two hundredths of a point. That compression means no single neighbor defines the audience; instead, the cluster as a whole defines it. Tallying the top 10 by subcategory: three are News Publishers (Forbes Tech, LinkedIn News, WSJ Business News), three are Websites (ReadWrite, TechCrunch, TNW), two are B2B brands (PwC US, Accenture), one is Social Media (LinkedIn), and one is a Tech Personality (Tim O'Reilly). WIRED Business is itself a Magazine, and only one fellow Magazine appears in the top 10 — WIRED Gadget Lab at 0.94 — making this a predominantly cross-kind cluster. The audience overlaps most with professional tech-news consumers and enterprise-facing platforms, not with other magazine properties.

The B2B presence — PwC US and Accenture sitting alongside tech publishers and LinkedIn — signals an audience that reads across the editorial-to-enterprise spectrum rather than staying within any single content category.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/wiredbusiness

{ "handle": "wiredbusiness", "title": "WIRED Business", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "wiredbusiness", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "forbestech", "title": "Forbes Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9581, "drivers": [ "G01", "A06", "A02", "G03", "A01" ] }, { "handle": "rww", "title": "ReadWrite", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9474, "drivers": [ "G01", "A02", "A06", "G03", "A01" ] }, { "handle": "linkedin", "title": "LinkedIn", "category": "Brands", "subcategory": "Social Media", "similarity": 0.9452, "drivers": [ "G01", "A06", "A02", "G03", "J01" ] }, { "handle": "pwcus", "title": "PwC US", "category": "Brands", "subcategory": "B2B", "similarity": 0.9447, "drivers": [ "G01", "A06", "A02", "A01", "J01" ] }, { "handle": "timoreilly", "title": "Tim O'Reilly", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9442, "drivers": [ "G01", "A06", "A02", "G03", "J01" ] }, { "handle": "gadgetlab", "title": "WIRED Gadget Lab", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9428, "drivers": [ "G01", "A06", "G03", "A02", "J04" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9418, "drivers": [ "G01", "A02", "A06", "G03", "A01" ] }, { "handle": "linkedinnews", "title": "LinkedIn News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9413, "drivers": [ "G01", "A02", "A06", "G03", "J01" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9413, "drivers": [ "G01", "A02", "A06", "J01", "G03" ] }, { "handle": "thenextweb", "title": "TNW", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9413, "drivers": [ "G01", "A06", "A02", "G03", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/wiredbusiness

WIRED Business

Nearest neighbors by audience shape

Raw data