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InTown Suites (0.86) and Hooters (0.86) sit at virtually identical similarity scores — a genuine two-peak structure where WoodSpring Hotels' audience bridges a fellow extended-stay lodging brand and a casual dining chain, with no daylight between them.
The shape is two-peak, and the gap between those two leaders and the rest of the top 10 is meaningful. After InTown Suites and Hooters, scores step down to Sam's Club (0.82), DriveTime (0.82), and 7-Eleven Fuel (0.80) — a big-box retailer, an automotive dealership, and a gas station. Rounding out the top 10 are SecurCare Self Storage (0.79), Spark by Hilton (0.77), Take 5 Oil Change (0.77), Northern Tool + Equipment (0.77), and Urban Air Trampoline Park (0.77). By subcategory, the top 10 spans mid-range hotels (two entries: InTown Suites and Spark by Hilton), casual dining, big-box retail, a dealership, gas stations, moving and storage, automotive maintenance, home improvement, and entertainment — a cross-kind spread that is the defining feature of this audience. Only two of the ten neighbors share WoodSpring's own subcategory (Mid-range Hotels), meaning the audience's shape is defined far more by automotive services, fuel, and value retail than by lodging peers alone.
The overall picture is an audience whose composition aligns with everyday, practical consumption across multiple categories — lodging is just one node in a broader pattern of utilitarian spending.
