Playground →
The top 10 neighbors for WordPress span tools, social media publications, B2B software, food brands, and celebrity professionals — with no single neighbor pulling far ahead of the rest. That compressed spread is the defining structural feature here.
The shape is flat: scores run from TweetDeck at 0.89 down to Moz at 0.85, a range of only four points across ten neighbors. Social Media Examiner (0.88) and Dan Price (0.87) sit just behind TweetDeck, followed closely by AppSumo.com (0.87) and Forks Over Knives (0.87). No single neighbor dominates.
What's notable is the subcategory mix. WordPress is a Technology brand, and only two neighbors in the top 10 share that subcategory: Hootsuite (0.84) and Moz, which is actually classified as B2B. The remaining eight neighbors are drawn from Tools and Resources, Websites, Professionals, B2B, Food, Magazines, Actors, and TV Shows — a genuinely cross-kind cluster. The presence of VegNews (0.86), George Takei (0.85), Writer's Digest (0.85), and Bravo Top Chef (0.85) alongside digital marketing tools signals that the audience composition here is not defined by the technology sector alone.
The flat, cross-kind shape suggests WordPress draws an audience whose profile is broad enough to overlap with a wide range of unrelated entities — digital professionals, media consumers, and lifestyle audiences alike.
