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WordPress.com

Brands
Technology
Playground →Docs

The top 10 neighbors for WordPress.com form a mix of cable news programming, professional influencers, and media outlets — with no other Technology brand appearing in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.88 means the audiences look nearly identical in shape, regardless of what the entities actually do.

The shape is flat: scores run from ShareThis at 0.88 down to BBC News (UK) at 0.85, a span of just three points across ten neighbors. Four of the ten are TV shows — The ReidOut (0.87), Anderson Cooper 360° (0.86), The Last Word (0.86), and All In with Chris Hayes (0.86) — all cable news programs with a similar editorial orientation. Alongside them sit two professionals-subcategory influencers, Cynthia Johnson (0.87) and Cammi Pham (0.86), plus a tools-and-resources property, a politician (Andrew Gillum, 0.85), an author (Murray Newlands, 0.85), and a news publisher. The dominant subcategory is TV Shows, but no single neighbor pulls away from the pack — this is a cluster defined by its evenness as much as its composition.

The picture that emerges is of an audience shaped less by software or web-publishing interests and more by a consistent engagement with news media and professional commentary content.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "wordpressdotcom", "title": "WordPress.com", "category": "Brands", "subcategory": "Technology", "resolved": "wordpressdotcom", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "sharethis", "title": "ShareThis", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.8781, "drivers": [ "J02", "J04", "K02", "Q04", "Q07" ] }, { "handle": "cynthialive", "title": "Cynthia Johnson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8726, "drivers": [ "J02", "J04", "Q04", "Q07", "A02" ] }, { "handle": "thereidout", "title": "The ReidOut", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8677, "drivers": [ "J02", "Q04", "E02", "J04", "Q07" ] }, { "handle": "ac360", "title": "Anderson Cooper 360°", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8636, "drivers": [ "J02", "J04", "A02", "Q04", "E02" ] }, { "handle": "cammipham", "title": "Cammi Pham", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8602, "drivers": [ "J02", "Q07", "Q02", "Q04", "E02" ] }, { "handle": "thelastword", "title": "The Last Word", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8594, "drivers": [ "J02", "K02", "J04", "Q04", "E02" ] }, { "handle": "allinwithchris", "title": "All In with Chris Hayes", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8567, "drivers": [ "J02", "J04", "K02", "A02", "N03" ] }, { "handle": "andrewgillum", "title": "Andrew Gillum", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8545, "drivers": [ "J02", "Q04", "E02", "J04", "A02" ] }, { "handle": "murraynewlands", "title": "Murray Newlands", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8542, "drivers": [ "J02", "J04", "Q04", "A02", "Q02" ] }, { "handle": "bbcnews", "title": "BBC News (UK)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8522, "drivers": [ "J02", "A02", "J04", "G01", "G03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: