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World Wildlife Fund

Organizations
Environmental
Playground →Docs

The top 10 neighbors for World Wildlife Fund span five distinct subcategories — no single kind dominates — and the mix skews sharply away from the environmental sector that defines the center entity itself.

The shape is flat: scores run from 0.90 down to 0.86 with no single neighbor pulling far ahead of the rest. The Nature Conservancy leads at 0.90 and is the only other Environmental organization in the top 10 — the one neighbor that shares WWF's own subcategory. From there, the cluster diversifies immediately. Guardian Environment (0.88) and Guardian Science (0.87) represent News Publishers; Treehugger (0.88) is a Website. Those four form a loose environmental-and-science-media band, but they account for only four of the ten slots.

The remaining six are Celebrities and Influencers drawn from subcategories with no obvious environmental connection: Allison Janney (0.88) and Hugh Laurie (0.86) are Actors; Margaret Atwood (0.87) is an Author; Caroline Orr Bueno (0.87) is a Journalist; Gabrielle Giffords (0.87) is a Politician; and The Mysterious LOLGOP (0.87) falls under Humor Memes and Satire. The presence of actors, a satirist, and a gun-control politician at near-identical similarity scores to environmental media outlets is the defining structural feature of this cluster.

The flat shape and cross-kind composition together suggest an audience defined less by environmental interest alone and more by a broader civic and culturally engaged profile that happens to include environmental content among many other concerns.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "world_wildlife", "title": "World Wildlife Fund", "category": "Organizations", "subcategory": "Environmental", "resolved": "world_wildlife", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nature_org", "title": "The Nature Conservancy", "category": "Organizations", "subcategory": "Environmental", "similarity": 0.9007, "drivers": [ "A02", "G01", "N03", "G03", "J05" ] }, { "handle": "guardianeco", "title": "Guardian Environment", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8812, "drivers": [ "A02", "G01", "G03", "N03", "J05" ] }, { "handle": "allisonbjanney", "title": "Allison Janney", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8804, "drivers": [ "N03", "G03", "A02", "G01", "J04" ] }, { "handle": "treehugger", "title": "Treehugger", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.876, "drivers": [ "A02", "G01", "N03", "G03", "J04" ] }, { "handle": "guardianscience", "title": "Guardian Science", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.873, "drivers": [ "A02", "N03", "G03", "G01", "J04" ] }, { "handle": "margaretatwood", "title": "Margaret Atwood", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8719, "drivers": [ "A02", "G03", "G01", "N03", "I01" ] }, { "handle": "rvawonk", "title": "Caroline Orr Bueno", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8698, "drivers": [ "A02", "G01", "N03", "G03", "J04" ] }, { "handle": "gabbygiffords", "title": "Gabrielle Giffords", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8697, "drivers": [ "A02", "G01", "G03", "N03", "J04" ] }, { "handle": "lolgop", "title": "The Mysterious LOLGOP", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.8683, "drivers": [ "A02", "G03", "G01", "N03", "H02" ] }, { "handle": "cmclymer", "title": "Charlotte Clymer", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.8639, "drivers": [ "A02", "G01", "G03", "N03", "J04" ] } ] }
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