Playground →
Worldmark by Wyndham's top 10 neighbors span five distinct categories — hospitality, boating, food retail, magazines, and apparel — with no single kind dominating, a pattern consistent with its broad shape classification.
The strongest pull comes from Ascend Resort Collection at 0.89, a Boutique and Specialized Lodging entity. But the second and third positions belong to Boating (0.85) and Freedom Boat Club (0.83) — both classified under the Boating subcategory — making watercraft leisure the most represented subcategory in the top 10 alongside lodging. West Marine (0.81), also Boating, reinforces this: three of the top six neighbors are boating entities, none of which share Worldmark's Mid-range Hotels subcategory. The hospitality neighbors that do appear — Ascend Resort Collection and Small Luxury Hotels of the World (SLH) (0.81) — are both Boutique and Specialized Lodging, not Mid-range Hotels. Hilton Grand Vacations (0.73) is the only fellow Mid-range Hotels entity in the top 10.
Rounding out the set are Kilwins (0.83, Bakeries Desserts and Confectioneries), Coastal Living (0.81, Magazines), The Spice & Tea Exchange (0.78, Specialty food retail), Susan Collins (0.76, Politicians), and vineyard vines (0.75, Apparel). The breadth here — boating clubs, a confectionery chain, a coastal lifestyle magazine, a specialty spice retailer, and an apparel brand — points to an audience defined less by lodging preferences than by a coastal, leisure-oriented lifestyle profile that cuts across categories.
The shape of this audience is wide and cross-category, anchored more by a recreational and coastal sensibility than by any single industry vertical.
