Rob Perez Audience Graph • Social Signal

Adrian Wojnarowski (0.81) and Shams Charania (0.79) form a clear two-peak structure in Rob Perez's top 10 — but the rest of the set is dominated by fast-casual dining and food brands, not sports media.

Similarity here measures how closely two entities' audiences resemble each other in composition. The two NBA beat journalists sit at the top with scores that pull noticeably ahead of the field, anchoring one cluster. The second cluster is less expected: Bruegger's (0.76), Kung Fu Tea (0.74), and Insomnia Cookies (0.72) all rank inside the top 10, representing fast casual dining, coffee and tea, and bakery/dessert subcategories respectively. Inside Higher Ed (0.74) and The Chronicle of Higher Education (0.74) add a higher-education publishing thread that has no obvious connection to NBA coverage. Rounding out the top 10 are Mina Kimes (0.73), a fellow journalist, and The Athletic (0.73), a sports website — the only other same-kind neighbors in the set alongside Woj and Shams.

Four of the top 10 neighbors are journalists or sports media outlets; the other six span food service and higher-education publishing. That cross-kind composition — NBA insiders sharing audience shape with bagel chains and academic trade publications — is the defining structural feature of this graph.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/worldwidewob

{ "handle": "worldwidewob", "title": "Rob Perez", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "worldwidewob", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "wojespn", "title": "Adrian Wojnarowski", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8125, "drivers": [ "H04", "K01", "N01", "N04", "J05" ] }, { "handle": "shamscharania", "title": "Shams Charania", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7882, "drivers": [ "H04", "H02", "N04", "N01", "K01" ] }, { "handle": "bruegger-s", "title": "Bruegger's", "category": "Restaurants & Eateries", "subcategory": "Fast Casual Dining", "similarity": 0.7587, "drivers": [ "H04", "H02", "A01", "K01", "N04" ] }, { "handle": "kung-fu-tea", "title": "Kung Fu Tea", "category": "Restaurants & Eateries", "subcategory": "Coffee and Tea", "similarity": 0.7449, "drivers": [ "H04", "K01", "N04", "H02", "J05" ] }, { "handle": "insidehighered", "title": "Inside Higher Ed", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7419, "drivers": [ "H04", "H02", "H01", "N04", "N01" ] }, { "handle": "chronicle", "title": "The Chronicle of Higher Education", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.741, "drivers": [ "H04", "H02", "H01", "N04", "N01" ] }, { "handle": "minakimes", "title": "Mina Kimes", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7336, "drivers": [ "H04", "H02", "N01", "N04", "H01" ] }, { "handle": "theathletic", "title": "The Athletic", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7291, "drivers": [ "H04", "H02", "K01", "A01", "J05" ] }, { "handle": "craigweekend", "title": "Ladies And Gentlemen, The Weekend", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.7244, "drivers": [ "H04", "H02", "H01", "K01", "N04" ] }, { "handle": "insomnia-cookies", "title": "Insomnia Cookies", "category": "Restaurants & Eateries", "subcategory": "Bakeries Desserts and Confectioneries", "similarity": 0.7202, "drivers": [ "H04", "H02", "K01", "G01", "J05" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/worldwidewob

Rob Perez

Nearest neighbors by audience shape

Raw data