The Wall Street Journal Audience Graph • Social Signal

The Wall Street Journal's nearest audiences form a dense, undifferentiated cluster — no single neighbor pulls away from the pack, and the spread across the top 10 spans only about six hundredths of a point, from Inc. at 0.99 down to WSJ Business News at 0.98.

The shape is flat, and the composition tells the story. Six of the top 10 neighbors are News Publishers: Bloomberg (0.98), Bloomberg Businessweek (0.98), The Economist (0.98), Reuters Business (0.98), WSJ Business News (0.98), and Real Time Economics (0.98). Three are Magazines: Inc. (0.99), Fortune (0.98), and Fast Company (0.98). The lone outlier by subcategory is US Open Tennis (0.98), a Sporting Event — the only non-publishing entity in the top 10, and the one structural surprise in an otherwise tightly homogeneous set. The dominant cluster is business and financial publishing, with the Magazine subcategory nearly as present as News Publishers, suggesting the audience shape is defined by professional business-media consumption broadly rather than by news format specifically.

The flat distribution across this cluster indicates an audience with no single gravitational pull — it overlaps evenly with the entire business-media ecosystem, from wire services to management magazines to a major tennis tournament.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/wsj

{ "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "wsj", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9854, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9836, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9827, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9827, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "theeconomist", "title": "The Economist", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9822, "drivers": [ "A02", "G01", "G03", "A01", "J02" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9815, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9808, "drivers": [ "A02", "G01", "A01", "J02", "J01" ] }, { "handle": "usopen", "title": "US Open Tennis", "category": "Organizations", "subcategory": "Sporting Events", "similarity": 0.9802, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "fastcompany", "title": "Fast Company", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.98, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "wsjecon", "title": "Real Time Economics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9791, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/wsj

The Wall Street Journal

Nearest neighbors by audience shape

Raw data