WSJ Business News Audience Graph • Social Signal

The top 10 neighbors of WSJ Business News form a tight, homogeneous cluster — business-oriented news publishers and magazines with no standout outlier pulling ahead of the rest.

Similarity here measures how closely two entities' audiences resemble each other in composition. The scores across the top 10 span just 0.98 to 0.97, a band so narrow that no single neighbor dominates. Reuters Business leads at 0.98, followed immediately by The Wall Street Journal at 0.98 and Fortune at 0.98. Inc. (0.98) and Real Time Economics (0.98) round out the top five. By subcategory, six of the ten neighbors are News Publishers and three are Magazines — Fortune, Inc., and Harvard Business Review. The lone exception is US Open Tennis (0.97), the only non-media entity in the top 10 and the only one from outside the Marketing Channels category. Its presence is the one cross-kind signal in an otherwise uniform set.

Bloomberg Businessweek (0.98) and Harvard Business Review (0.98) reinforce the business-press character of the cluster, while MarketWatch (0.97) and CNBC (0.97) extend it toward financial media. The US Open's appearance at position nine suggests that whatever audience shape WSJ Business News carries, it extends — at least faintly — into an upscale sports-event readership.

The flat shape of this graph reflects an audience that is deeply embedded in a single media ecosystem, with near-identical overlap across a dense field of business and financial publishers.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/wsjbusiness

{ "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "wsjbusiness", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9844, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] }, { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9808, "drivers": [ "A02", "G01", "A01", "J02", "J01" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9803, "drivers": [ "G01", "A02", "J02", "A01", "J01" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9801, "drivers": [ "A02", "G01", "A01", "J02", "J01" ] }, { "handle": "wsjecon", "title": "Real Time Economics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.979, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9789, "drivers": [ "A02", "G01", "A01", "J01", "G03" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9773, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "richardbranson", "title": "Richard Branson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9745, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] }, { "handle": "usopen", "title": "US Open Tennis", "category": "Organizations", "subcategory": "Sporting Events", "similarity": 0.9727, "drivers": [ "A02", "G01", "A01", "J02", "J01" ] }, { "handle": "marketwatch", "title": "MarketWatch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9723, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/wsjbusiness

WSJ Business News

Nearest neighbors by audience shape

Raw data