WSJ Deals Audience Graph • Social Signal

The top 10 neighbors of WSJ Deals form a tight cluster of financial and business news publishers — no single neighbor dominates, and the scores span only about 1.6 percentage points, from 0.97 down to 0.95.

The shape is flat: eight of the ten neighbors carry the subcategory News Publishers, and the remaining two are Finance brands. Leading the set is Finance News at 0.97, followed closely by Real Time Economics at 0.97 and Reuters Business and Bloomberg Markets both at 0.96. Bloomberg Businessweek sits at 0.96 as well, with Goldman Sachs at 0.96 as the first Finance brand in the set. WSJ Business News (0.96) and Bloomberg (0.96) continue the News Publisher run, before Financial Times Best Of (0.96) and PIMCO (0.95) close out the ten. WSJ Deals shares its own subcategory — Websites — with none of the top 10 neighbors; every neighbor is either a News Publisher or a Finance brand. The cross-kind pattern here is the defining structural fact: a deals-oriented website whose nearest audiences are shaped almost entirely by financial journalism and institutional finance.

That uniformity across the top 10 points to an audience defined by sustained engagement with markets and business coverage rather than by deal-seeking or retail behavior.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/wsjdeals

{ "handle": "wsjdeals", "title": "WSJ Deals", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "wsjdeals", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ftfinancenews", "title": "Finance News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9702, "drivers": [ "A02", "J02", "G01", "E06", "A06" ] }, { "handle": "wsjecon", "title": "Real Time Economics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9658, "drivers": [ "A02", "J02", "G01", "A01", "E06" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9642, "drivers": [ "A02", "G01", "J02", "A01", "E06" ] }, { "handle": "markets", "title": "Bloomberg Markets", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9642, "drivers": [ "A02", "G01", "J02", "E06", "A01" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9627, "drivers": [ "A02", "G01", "J02", "G03", "E06" ] }, { "handle": "goldmansachs", "title": "Goldman Sachs", "category": "Brands", "subcategory": "Finance", "similarity": 0.9619, "drivers": [ "A02", "G01", "J02", "E06", "A01" ] }, { "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9588, "drivers": [ "A02", "G01", "J02", "A01", "E06" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9582, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "ft", "title": "Financial Times Best Of", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.956, "drivers": [ "A02", "G01", "J02", "E06", "G03" ] }, { "handle": "pimco", "title": "PIMCO", "category": "Brands", "subcategory": "Finance", "similarity": 0.9547, "drivers": [ "A02", "G01", "J02", "A01", "E06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/wsjdeals

WSJ Deals

Nearest neighbors by audience shape

Raw data