Playground →
WSJ Health News draws its nearest audiences from a wide mix of subcategories — magazines, fellow news publishers, professionals, academics, and B2B brands — with no single neighbor pulling far ahead of the rest.
The shape is flat: the top 10 scores run from Harvard Business Review at 0.97 down to Forrester at 0.96, a band of just 0.015. That compression means no structural anchor dominates. The subcategory breakdown across the top 10 is notably cross-kind: three are magazines (Harvard Business Review at 0.97, Health Affairs at 0.97, Modern Healthcare at 0.96), three are fellow news publishers (Reuters Health at 0.96, Kaiser Health News at 0.96, NPR Health News at 0.96), and the remaining four span journalists (David Pogue at 0.97), government officials (CDC Director at 0.96), education (Harvard Health at 0.96), professionals (Eric Topol at 0.96), tech personalities (Tim O'Reilly at 0.96), and B2B brands (Forrester at 0.96). The presence of Harvard Business Review — a general business magazine — as the single closest neighbor, ahead of any dedicated health publisher, is the most structurally notable detail in the set.
The flat, cross-kind shape suggests an audience defined less by health-topic loyalty than by a broader professional and analytical orientation that travels across business, policy, and science media alike.
