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WSJ Markets

Marketing Channels
News Publishers
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The top 10 neighbors for WSJ Markets form a tight, undifferentiated cluster of financial and business media — no single entity pulls significantly ahead of the rest, and the scores span only 0.97 to 0.96 across the group.

The shape is flat: Reuters Business leads at 0.97, followed closely by Bloomberg Markets at 0.97 and CNBC at 0.96. Real Time Economics and Yahoo Finance sit at 0.96 as well. Seven of the ten neighbors share WSJ Markets' own subcategory — News Publishers — making this a strongly same-kind cluster. The two exceptions are Bloomberg TV, a TV Channel at 0.96, and Fortune, a Magazine at 0.96, both still squarely within business and financial media. The tenth neighbor, MarketWatch, is classified as a Website at 0.96. Notably, the Federal Reserve — the one non-media entity in the top 10, classified as Government — does not appear until position ten at 0.96, a small but structurally meaningful departure from the otherwise uniform media composition.

The flat, same-kind shape signals an audience defined almost entirely by its engagement with financial news infrastructure, with little cross-category bleed in the nearest neighbors.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "wsjmarkets", "title": "WSJ Markets", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "wsjmarkets", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9691, "drivers": [ "A02", "J02", "G01", "A06", "A01" ] }, { "handle": "markets", "title": "Bloomberg Markets", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9673, "drivers": [ "A02", "J02", "G01", "A06", "A01" ] }, { "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9603, "drivers": [ "J02", "A02", "G01", "A01", "A06" ] }, { "handle": "wsjecon", "title": "Real Time Economics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9588, "drivers": [ "J02", "A02", "G01", "A01", "G03" ] }, { "handle": "yahoofinance", "title": "Yahoo Finance", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9586, "drivers": [ "A02", "J02", "G01", "A06", "A01" ] }, { "handle": "bloombergtv", "title": "Bloomberg TV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9575, "drivers": [ "A02", "J02", "G01", "A06", "G03" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9572, "drivers": [ "A02", "J02", "G01", "A01", "G03" ] }, { "handle": "marketwatch", "title": "MarketWatch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9566, "drivers": [ "J02", "A02", "G01", "A06", "A01" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9561, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "federalreserve", "title": "Federal Reserve", "category": "Organizations", "subcategory": "Government", "similarity": 0.9557, "drivers": [ "A02", "G01", "J02", "A06", "G03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: